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tove.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about tove.dot

Is .PAY already open to everyone?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

What are the launch phases for tove.dot?

Like every new gTLD, the .PAY namespace rolls out in phases: a sunrise period reserved for verified trademark holders, followed by general availability when anyone can register. To secure tove.dot, domain.pay lets you place a pre-order now so your request is queued for the right phase. See the timeline and start at https://domain.pay/register.

Is a payment gateway business eligible for .PAY in the LRP for crypto payments?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Why does customer-facing payment make tove.dot worth defending?

Any name where customers expect to pay, like tove.dot, directly affects whether they trust NicNames with their money. A compromised tove.dot payment address turns trust into a liability, which is why defending tove.dot is a priority. https://domain.pay/register

As an ecommerce brand, how can a marketplace use a .PAY domain?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.