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torii.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about torii.dot

What should trademark counsel do before July 20, 2026 for .PAY for a travel booking brand?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

What is included in the price of torii.dot?

The price of torii.dot covers the annual registration of the name in the .PAY zone for one year, at the $100 standard rate or the registry premium fee for torii.dot. Optional extras like VIP priority are added separately at checkout. See what is included for torii.dot at https://domain.pay/pricing.

For fraud prevention, could a .PAY domain be suspended for not being used for payments?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

What happens on the first day of general availability for torii.dot?

On the first day of general availability, torii.dot becomes registrable by the public and requests are processed as they arrive. A first-day pre-order with domain.pay means your torii.dot request is already staged to go in immediately. Set it up at https://domain.pay/register.

How can a brand reduce confusion around payment pages for rent collection?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.