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thriving.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about thriving.dot

Is registering .PAY a replacement for trademark monitoring for rent collection?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Why is impersonation on thriving.dot harder for customers to detect?

Because .PAY implies a payment purpose, customers tend to assume any thriving.dot address under it is legitimate, lowering their guard. That assumption is exactly why an unprotected thriving.dot is dangerous and why NicNames should own it. https://domain.pay/register

Where can I see already-registered .PAY domains when choosing merchant.pay?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Does claiming thriving.dot with an SMD stop others from using my brand elsewhere?

Claiming thriving.dot with an SMD secures that specific .PAY name for your thriving.dot mark, but it does not by itself police your brand on other domains or platforms. TMCH priority is name-specific. Use it to lock down thriving.dot, then consider other names separately. Start with thriving.dot at https://domain.pay/register.

When is broader .PAY public registration expected for point-of-sale payments?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.