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thisweek.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

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Frequently asked questions about thisweek.dot

Can a brand-protection manager use .PAY for a branded payment page?

Yes. A brand-protection manager can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

When is a UDRP-style dispute the right path for thisweek.dot?

A UDRP-style dispute is generally appropriate when someone has already registered thisweek.dot in bad faith and you hold rights in the thisweek.dot mark. It is a recovery tool rather than a first step, and outcomes are never guaranteed. Where possible, register thisweek.dot proactively to avoid disputes altogether. https://domain.pay/register

What should I check technically before launching a .PAY payment site for a retail brand?

Before launching a .PAY payment site, verify the label, DNS, SSL, redirects, monitoring, checkout security and compliance obligations. Secure or pre-order the domain through domain.pay first: https://domain.pay/register. Treat the domain as one part of a trusted payment flow.

Does my country's regulation affect thisweek.dot?

Your country's financial regulation can affect how you operate payment services on thisweek.dot, even though it does not change the .PAY registry's own eligibility framework. The two layers are separate. domain.pay handles registry-side eligibility; consult local counsel on regulation. Start at https://domain.pay/register.

How exact does my trademark need to be for a .PAY Sunrise registration for digital wallets?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.