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.DOT domain
they.dot
Premium · Available
Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.
Pre-order now
Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.
Own a registered trademark? Fast-track today
Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.
You bring the SMD — we handle the registrar submission during the priority window.
Continue with my SMD
Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.
Continue with full priority
Frequently asked questions about they.dot
Can .PAY be used for a branded checkout URL for loan repayments?
subscriptions.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.
What if I do not have a trademark for they.dot but still want they.dot?
Without a trademark you simply skip the priority window and place a first-day pre-order for they.dot during general availability. Many registrants take this path. domain.pay queues your they.dot pre-order at /register.
Can I reserve brand.pay before broader registration opens for loan repayments?
Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.
Where do I get the SMD file needed to secure they.dot?
You obtain the SMD file from the Trademark Clearinghouse after your trademark is recorded and validated there. Once issued, you download the .smd file and bring it to NicNames to claim they.dot under priority. NicNames does not issue SMD files itself. Start your priority registration of they.dot at https://domain.pay/register.
Can a trademark holder challenge a bad .PAY Sunrise registration for cross-border payments?
.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.