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therealreal.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about therealreal.dot

For mobile money, where do I enter the .PAY label I want to check?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

How does the SMD file prove my right to therealreal.dot at registration?

The SMD file is issued by the TMCH after it verifies your rights in the therealreal.dot mark, and presenting it during priority phases substantiates your claim to therealreal.dot. It connects your trademark to the registration in a verifiable way. https://domain.pay/pricing

Can I pre-register a .PAY name without a trademark for loan repayments?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Is the $100 price for therealreal.dot a one-time or yearly fee?

The $100 standard rate for therealreal.dot is an annual registration fee that recurs each year on renewal for standard labels. Premium therealreal.dot names renew at their higher premium fee instead. Check the recurring cost for therealreal.dot at https://domain.pay/pricing.

As a mobile wallet team, can .PAY be used for a branded checkout URL?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.