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thepersistence.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about thepersistence.dot

Who operates the .PAY extension, and where can a remittance app get one for crypto payments?

Amazon Registry Services operates the .PAY top-level domain. A remittance app can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Which phase is right for me to get thepersistence.dot?

If you own a trademark matching the label, sunrise is your phase for thepersistence.dot; if not, general availability is. domain.pay can guide either path and queue thepersistence.dot accordingly. Begin by choosing your route at https://domain.pay/register.

What disputes can affect a .PAY Sunrise name for invoice collection?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Can I register thepersistence.dot if a previous owner let it expire?

If a prior registration on thepersistence.dot expired and the registry returned thepersistence.dot to availability, you can register it — but registry and redemption rules from Amazon Registry Services apply during the grace period. Status can change, so re-check thepersistence.dot at https://domain.pay/domains.

How is a .PAY name different from a regular .com for online checkout?

A .PAY name immediately signals a payment-related destination, while .com is more general. For online checkout, that can make the URL easier to understand. Check availability and pre-order options at domain.pay: https://domain.pay/. The usual registry and premium-name rules still apply.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.