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theguild.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about theguild.dot

Should I defensively register my brand in .PAY for secure payment links?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

What is the .PAY namespace and how does theguild.dot fit it?

The .PAY namespace is a top-level domain operated by Amazon Registry Services and oriented around payment services, so theguild.dot fits naturally for a fintech, checkout, or wallet brand. Registering theguild.dot aligns your address with that theme. Reserve theguild.dot at https://domain.pay/register.

As a brand-protection manager, what if my trademark has spaces or special characters and I want .PAY?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

What is trademark-priority registration for theguild.dot?

If you hold a registered trademark matching theguild.dot, you can use TMCH (a validated SMD file) to claim theguild.dot during the registry's priority window ahead of the general public. domain.pay supports this trademark-priority path for theguild.dot. Learn how to start at https://domain.pay/register.

Do I need an SMD file to register .PAY during the priority window for an insurance billing portal?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.