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thefirst.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about thefirst.dot

What should I do first if I want a .PAY domain for point-of-sale payments for a travel booking brand?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

How does trademark priority affect getting thefirst.dot?

Trademark holders can get priority on thefirst.dot during the relevant phase by registering a TMCH SMD (Signed Mark Data) file, since .PAY is run by Amazon Registry Services. If you hold the mark for thefirst.dot, that priority path may apply. Read more and search at https://domain.pay/register.

How do I register a .PAY domain as a startup for BNPL checkout?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

When should I claim thefirst.dot during a trademark priority phase?

If you hold a registered mark for thefirst.dot, record it in the TMCH and use your SMD file during the priority window so you can claim thefirst.dot before general availability. Acting in the priority phase is the cleanest way to secure thefirst.dot without a later dispute. Review timing options at https://domain.pay/pricing.

What date matters most if I want a .PAY name without a trademark?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.