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theface.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about theface.dot

Is .PAY Sunrise first-come, first-served for trademark holders for fraud prevention?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Should I pre-order theface.dot or wait for general availability?

Pre-ordering puts theface.dot in the queue for the first day of registration, which matters for sought-after labels that may go fast. Waiting risks someone else securing theface.dot first, while a pre-order is refundable if it fails. Weigh it and pre-order theface.dot at https://domain.pay/register.

What does it mean if a .PAY name is premium for loan repayments?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

What makes theface.dot worth the .PAY price?

A .PAY name like theface.dot signals a payments or fintech focus in a tightly operated namespace run by Amazon Registry Services, which is what the $100 standard or premium theface.dot fee reflects. We do not make any resale or earnings claims about theface.dot. See the rate at https://domain.pay/pricing.

Can domain.pay help me get TMCH/SMD support before the .PAY deadline for crypto payments?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.