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thedirect.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about thedirect.dot

Can I reserve payroll.pay before broader registration opens for crypto payments?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Which path is faster for securing thedirect.dot, pre-order or trademark priority?

Trademark priority lets a TMCH SMD holder claim thedirect.dot during the registry's earliest window, generally ahead of a standard $100 pre-order, which submits at general availability. Speed depends on Amazon Registry Services' phases, not domain.pay. Choose the right path for thedirect.dot at https://domain.pay/register.

Are short .PAY names always available for a brand-protection manager?

Short .PAY names are attractive but can be registered, premium, reserved or blocked. Do not assume availability from length alone. Search at domain.pay and verify before building a campaign: https://domain.pay/domains.

Why did my earlier thedirect.dot pre-order not convert?

A pre-order for thedirect.dot may not convert if Amazon Registry Services classified thedirect.dot as reserved or blocked, or another applicant secured it under launch rules. In those cases the fee is refundable per policy. Re-check thedirect.dot's status at https://domain.pay/domains.

How much is the .PAY trademark fast-track if I need TMCH help for crypto payments?

domain.pay lists the full trademark fast-track at $2,500 when you need end-to-end TMCH/SMD assistance, plus any premium registry retail fee. Confirm the details here: https://domain.pay/pricing. If you already have an SMD file, a lower submission-only path may apply.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.