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thecounter.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about thecounter.dot

When does the .PAY Trademark Claims period run for crypto payments?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Will I pay twice if I re-attempt thecounter.dot after a failure?

If a thecounter.dot attempt fails it is refundable under our stated policy, so re-attempting means a fresh authorization rather than a double charge for the same failed try. Each thecounter.dot pre-order is billed and refunded on its own. Re-attempt and review terms at https://domain.pay/pricing.

What happens if another trademark holder already registered my .PAY idea for a crypto or DeFi product?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

How do I qualify for trademark-priority registration of thecounter.dot?

To register thecounter.dot during the trademark-priority phase you must hold a matching trademark recorded in the Trademark Clearinghouse and provide its SMD (Signed Mark Data) file. Without a valid SMD file you register thecounter.dot in general availability instead. Start the process at https://domain.pay/register.

Who operates the .PAY extension, and where can a remittance app get one for BNPL checkout?

Amazon Registry Services operates the .PAY top-level domain. A remittance app can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.