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theblush.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about theblush.dot

For point-of-sale payments, do I need a financial license to register a .PAY domain during LRP1?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Does theblush.dot get a trademark claims notice during registration?

When a name like theblush.dot matches a TMCH-recorded mark, registrants attempting it can receive a trademark claims notice flagging the existing rights. This warns non-owners before they proceed with theblush.dot. The mechanism relies on the same TMCH data behind SMD priority. Learn more and register at https://domain.pay/register.

Can I pay for a .PAY pre-order by card, wire or crypto?

domain.pay supports common payment paths including card, wire and crypto-invoice options as listed on the site. Start with the pricing page and checkout flow here: https://domain.pay/pricing. Payment does not guarantee registration; it reserves the applicable service attempt.

How much does a standard pre-order for theblush.dot cost?

A standard pre-order for theblush.dot is listed at $100 through NicNames. This pre-order path is separate from trademark priority, which requires a TMCH SMD file. If your pre-order attempt fails, it is refundable per the published policy. See full pricing at https://domain.pay/pricing.

Where do I enter the .PAY label I want to check for online checkout?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.