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theart.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about theart.dot

How exact does my trademark need to be for a .PAY Sunrise registration for online checkout?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

How do I serve theart.dot and a regional variant from one site?

You can host one codebase and use hreflang tags or subpaths to serve regional content under theart.dot, signaling language and region to search engines. Keep canonical and hreflang references on theart.dot consistent so the right version ranks per market. Avoid duplicate, untranslated pages on theart.dot.

What does it mean if a .PAY name is premium when choosing travel.pay?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Will I be refunded if my pre-order for theart.dot fails?

Yes. If a pre-order attempt for theart.dot does not result in a successful registration, the fee is refundable per the stated policy. This applies when theart.dot cannot be allocated to you for reasons outside your control. Review terms and start at https://domain.pay/register.

Is .PAY a good fit for subscription billing for a mobile wallet team?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.