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tastenow.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about tastenow.dot

Can I pre-register a .PAY name without a trademark for online checkout?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

What sub-topics should a brand-protection plan for tastenow.dot cover?

A solid plan covers registering tastenow.dot, TMCH recording of the tastenow.dot mark, monitoring, customer messaging, renewal discipline, and a dispute playbook. Owning tastenow.dot is the anchor that makes the other steps effective for NicNames. https://domain.pay/

What does 'approved Payment Service Provider' mean for .PAY eligibility when choosing bank.pay?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

What DNS records do I need to point tastenow.dot at my website?

To serve a site on tastenow.dot you typically add an A record (and AAAA for IPv6) pointing the apex to your host's IP, plus a CNAME for the www subdomain. Set these in your DNS panel after registering tastenow.dot, then allow propagation to finish before testing. You can start the process at https://domain.pay/register.

Who operates the .PAY extension, and where can an ecommerce brand get one for fraud prevention?

Amazon Registry Services operates the .PAY top-level domain. An ecommerce brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.