domain.dot

← All .DOT names

.DOT domain

taste.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about taste.dot

What should I know about Amazon Registry and .PAY before registering for a retail brand?

Amazon Registry Services operates the .PAY top-level domain. A retail brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Why is taste.dot a cleaner option than a long subdomain?

A subdomain like pay.taste.dot.com adds a layer and still depends on your .com, while taste.dot is a standalone, purpose-built address. taste.dot reads as a payment destination without nesting. That makes it simpler to share and brand.

Is .PAY Sunrise first-come, first-served for trademark holders for a checkout product manager?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Can I claim taste.dot if my trademark was registered after the TMCH opened?

Yes. You can record a newly registered trademark in the TMCH at any time; once validated it yields an SMD usable to claim taste.dot. The relevant question is whether the SMD is valid and matches the taste.dot string when you submit. Recency of the underlying mark is not itself a bar. Start at https://domain.pay/register.

Can I pre-register a .PAY name without a trademark when choosing secure.pay?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.