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takedown.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about takedown.dot

Can I move a .PAY domain between registrars for online checkout?

Transfers may be subject to registry, registrar and phase-specific rules, especially for LRP names. Start with domain.pay for the registration path and confirm eligibility before any transfer plan: https://domain.pay/register.

Does moving to takedown.dot require resubmitting my whole sitemap?

When you launch on takedown.dot, generate a fresh sitemap with the new takedown.dot URLs and submit it in Search Console alongside a change-of-address from the old domain. The old sitemap stays only long enough for redirects to be discovered. Keep takedown.dot's sitemap current going forward.

Should I defensively register my brand in .PAY for cross-border payments?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Can I hold takedown.dot even if I am not ready to launch?

Yes. You can register or pre-order takedown.dot now and park it until you are ready to point it at a checkout or redirect. Securing takedown.dot early prevents someone else from taking the takedown.dot payment name. Reserve it via /register.

What is the last day for trademark holders to act on .PAY for payroll disbursements?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.