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tada.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about tada.dot

When does the .PAY Trademark Claims period run for BNPL checkout?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

How should I think about tada.dot versus buying many domain variants?

Instead of stacking many extensions, tada.dot gives you one purpose-built payment address that says what it does. It focuses your spend on the name customers will actually use to pay tada.dot. Compare available options at /domains.

Why are payment brands talking about .PAY with a trademark for a retail brand?

For fraud prevention, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/.

Can I get tada.dot at the standard rate if it looks generic?

A generic-looking name does not guarantee the standard rate; the registry independently decides whether tada.dot is premium. So tada.dot could still carry a higher fee than $100 despite appearing ordinary. Check the actual tier for tada.dot at https://domain.pay/pricing.

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for a crypto or DeFi product?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.