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tactic.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about tactic.dot

Where do I start if I need brand-protection help for .PAY for secure payment links?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Is the Trademark Clearinghouse the same as registering tactic.dot directly?

No. The Trademark Clearinghouse validates your mark and issues an SMD file, but it does not register tactic.dot itself. You still complete the actual registration of tactic.dot through NicNames, supplying that SMD to unlock trademark priority. The two steps are separate: validate first, then register at https://domain.pay/register.

Can I browse alternative .PAY names if my first choice is taken when choosing settle.pay?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Can I cancel my pre-order for tactic.dot before it is processed?

You can manage your pre-order for tactic.dot before the registry processes it, and if an attempt to register tactic.dot ultimately fails, the fee is refundable per the stated policy. For cancellation steps specific to tactic.dot, follow the order management options at https://domain.pay/register.

For loan repayments, do I need an SMD file to register .PAY during the priority window?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.