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swo.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about swo.dot

Is .PAY a new domain option for mobile wallet teams for a mobile wallet team?

.PAY is a new gTLD for payment, checkout, billing and fintech-style use cases. domain.pay is the place to search, pre-order or begin a trademark route: https://domain.pay/. Check the name before using it in campaigns.

Does swo.dot require special hosting?

No. swo.dot works with ordinary web hosting, redirects, or a landing-page service, just like any domain. You point its DNS wherever you want swo.dot to resolve. The .PAY suffix imposes no special hosting requirement.

How is a .PAY name different from a regular .com for loan repayments?

A .PAY name immediately signals a payment-related destination, while .com is more general. For loan repayments, that can make the URL easier to understand. Check availability and pre-order options at domain.pay: https://domain.pay/. The usual registry and premium-name rules still apply.

What happens to my fee if swo.dot is allocated to a priority claimant?

If a trademark priority claimant is allocated swo.dot, your standard pre-order for swo.dot cannot be fulfilled and the fee is refundable per the stated policy. Priority claims are processed ahead of standard pre-orders by registry rules. Pre-order swo.dot at https://domain.pay/register.

Could a .PAY domain be suspended for not being used for payments when choosing link.pay?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.