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swiffer.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about swiffer.dot

What does 'approved Payment Service Provider' mean for .PAY eligibility for a brand-protection manager?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

Which path is faster for getting swiffer.dot: pre-order or priority?

For swiffer.dot, trademark-priority registration via a TMCH SMD file can secure the name earliest if you hold a matching registered mark, while a first-day pre-order is the route otherwise. Pre-orders are refundable if the attempt fails. domain.pay supports both; compare at https://domain.pay/register.

Can a trademark owner register a matching .PAY domain now?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

How does ICANN's process shape the launch of swiffer.dot?

ICANN's new-gTLD framework requires phased launches, which is why swiffer.dot moves through sunrise then general availability. This standardized process protects trademarks first and opens names like swiffer.dot to the public after. domain.pay positions you for it at https://domain.pay/register.

As a regional bank, can I pay for a .PAY pre-order by card, wire or crypto?

domain.pay supports common payment paths including card, wire and crypto-invoice options as listed on the site. Start with the pricing page and checkout flow here: https://domain.pay/pricing. Payment does not guarantee registration; it reserves the applicable service attempt.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.