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swg.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about swg.dot

Is a payment gateway business eligible for .PAY in the LRP for a crypto or DeFi product?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Can domain.pay notify me about swg.dot's launch phases?

Yes. When you place a pre-order for swg.dot, domain.pay tracks the launch phases and submits your request at the right moment, so you do not have to monitor the schedule yourself. Start tracking swg.dot at https://domain.pay/register.

What is the last day for trademark holders to act on .PAY for a travel booking brand?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Can swg.dot be both premium and available?

Yes — a premium swg.dot is available to register but at the registry's special wholesale price rather than the standard fee. Premium is a pricing tier, not a block, so swg.dot can be both premium and registrable. The live quote for swg.dot appears at https://domain.pay/domains.

Should I defensively register my brand in .PAY for a brand-protection manager?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.