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sweetfrog.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about sweetfrog.dot

During the .PAY launch, can a licensee or assignee use a trademark for a .PAY registration?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Which is clearer for customers, sweetfrog.dot or NicNames?

For customers, the clearer of sweetfrog.dot and NicNames is usually the one that spells sweetfrog.dot simply and reads naturally at a glance. domain.pay's comparison view helps you spot which one avoids ambiguity. Compare clarity at https://domain.pay/domains.

Should a checkout product manager protect its exact brand in .PAY for in-app purchases?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

What is a TMCH SMD file and how does it relate to sweetfrog.dot?

A TMCH SMD (Signed Mark Data) file is a proof-of-trademark token from the Trademark Clearinghouse. If you hold the trademark for sweetfrog.dot, uploading your SMD file lets you claim sweetfrog.dot during the priority window before general pre-orders. domain.pay accepts the SMD file at /register.

Can I browse alternative .PAY names if my first choice is taken for payroll disbursements?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.