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swatchthis.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about swatchthis.dot

For crypto payments, when does the .PAY Trademark Claims period run?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Why did the price of swatchthis.dot change since I last checked?

The price of swatchthis.dot can change if Amazon Registry Services re-tiers swatchthis.dot between standard and premium, since we display the live registry rate. The $100 figure is the standard baseline, not a guaranteed lock. Re-check the current price for swatchthis.dot at https://domain.pay/pricing.

Can I pre-register a .PAY name without a trademark for a donation platform?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Which comes first for swatchthis.dot: validating my mark or paying NicNames?

Validating your mark in the TMCH and obtaining the SMD comes first, because without it NicNames cannot grant trademark priority on swatchthis.dot. Only after you have a valid SMD do you complete the priority registration of swatchthis.dot. The standard pre-order alternative is listed at $100. Start the right path at https://domain.pay/pricing.

What if my trademark has spaces or special characters and I want .PAY for point-of-sale payments?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.