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swank.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about swank.dot

How exact does my trademark need to be for a .PAY Sunrise registration for an event ticketing business?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Which comes first for swank.dot: validating my mark or paying NicNames?

Validating your mark in the TMCH and obtaining the SMD comes first, because without it NicNames cannot grant trademark priority on swank.dot. Only after you have a valid SMD do you complete the priority registration of swank.dot. The standard pre-order alternative is listed at $100. Start the right path at https://domain.pay/pricing.

For crypto payments, can I pre-register a .PAY name without a trademark?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Is swank.dot suitable for a fintech brand?

swank.dot is well suited to a fintech brand, since the .PAY namespace is oriented toward payments and financial services. The registry may validate that the intended use fits this focus. domain.pay can help a fintech secure swank.dot at https://domain.pay/register.

Could I use .PAY for a wallet or payment app when choosing trust.pay?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.