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swag.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about swag.dot

During the .PAY launch, what should trademark counsel do before July 20, 2026 for .PAY?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Are there shorter variants of swag.dot I could use instead?

Often yes. domain.pay's search can surface shorter or tighter variants of swag.dot that may be available when swag.dot itself is long or taken. Shorter names are typically easier to recall and type. Search variants at https://domain.pay/domains.

As a mobile wallet team, when does the .PAY LRP1 period begin?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

What's the first step to secure swag.dot today?

The first step is a live lookup of swag.dot at https://domain.pay/domains to see whether swag.dot is available, premium, reserved, or taken. From there you can pre-order or register depending on the result. Since registry status can change, re-check swag.dot as you go.

Who operates the .PAY extension, and where can a checkout product manager get one for mobile money?

Amazon Registry Services operates the .PAY top-level domain. A checkout product manager can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.