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svu.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about svu.dot

Who qualifies for a .PAY domain in the Limited Registration Period for a checkout product manager?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction. Treat this as domain-registration guidance, not legal advice on money-transmission or financial-services licensing.

How do I choose between svu.dot and a coined alternative for trademarks?

For trademark strength, a coined alternative may protect more easily than the descriptive svu.dot, though svu.dot reads clearer for svu.dot. domain.pay shows both so you can weigh protectability against clarity. Note that mark holders can claim TMCH SMD priority. Compare at https://domain.pay/domains.

Where do I enter the .PAY label I want to check for fraud prevention?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Why use svu.dot for a renewal reminder email?

A renewal email that links to svu.dot sends customers to a clear, payment-native page to keep their service active. The recognizable .PAY address reduces hesitation and accidental lapses. Reserve it at https://domain.pay/register.

Can a fintech founder use .PAY for a branded payment page?

Yes. A fintech founder can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.