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sutro.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about sutro.dot

What disputes can affect a .PAY Sunrise name for card processing?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Where do I manage the DNS settings for sutro.dot?

You manage nameservers and DNS records for sutro.dot from your account's domain dashboard. From there you can edit A, CNAME, MX, and TXT records and toggle auto-renew for sutro.dot. Open the dashboard at /domains to make changes.

What date matters most if I want a .PAY name without a trademark for a bank or credit union?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Why would a business choose sutro.dot over a .com address?

sutro.dot communicates payment intent in the name itself, which a generic .com cannot do. For checkout pages, invoices, or pay-now links, sutro.dot is shorter and more memorable than appending /pay to a long .com URL. Many .com equivalents are also already taken, while sutro.dot may still be available at /register.

Is .PAY a good fit for subscription billing for payroll disbursements?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.