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sushishop.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about sushishop.dot

What does the $100 .PAY pre-order cover for fraud prevention?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

What should I prepare before pre-ordering sushishop.dot?

Before pre-ordering sushishop.dot, decide whether you qualify for trademark priority (which needs a TMCH SMD file for sushishop.dot) or will use a standard pre-order, and have your account and payment ready. The flow then walks you through sushishop.dot. Prepare and start at https://domain.pay/register.

How exact does my trademark need to be for a .PAY Sunrise registration when choosing wallet.pay?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

How do I prioritize which brand names to secure on .PAY, including sushishop.dot?

Start with your primary sushishop.dot name, then add closely associated marks and high-traffic product names. Securing sushishop.dot first protects the address customers are most likely to type when paying NicNames. Compare options at https://domain.pay/pricing.

What should trademark counsel do before July 20, 2026 for .PAY for mobile money?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.