domain.dot

← All .DOT names

.DOT domain

sushi.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about sushi.dot

Where should I check whether a .PAY name fits my BNPL checkout project?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For BNPL checkout, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Why does Amazon Registry Services run .PAY launch phases for sushi.dot?

As the registry operator, Amazon Registry Services administers the ICANN-required launch phases that sushi.dot passes through, ensuring trademark protection in sunrise before public registration in general availability. domain.pay submits sushi.dot within that framework at https://domain.pay/register.

How do I know if merchant.pay is available for a donation platform?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

How do I set up a wildcard certificate for *.sushi.dot?

Request a wildcard certificate covering *.sushi.dot, which most CAs issue via DNS validation by checking a TXT record on sushi.dot. A wildcard then secures every subdomain of sushi.dot with one cert. Remember the wildcard for sushi.dot does not cover the bare apex, so include it explicitly.

Is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.