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suru.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about suru.dot

When does the .PAY Trademark Claims period run for BNPL checkout?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

What information do I need to pre-order suru.dot?

To pre-order suru.dot you provide the registrant details and payment; the standard pre-order is $100 and is refundable per policy if suru.dot can't be secured. For a trademark-priority claim on suru.dot, you'll also supply a TMCH SMD file. Begin the suru.dot pre-order at https://domain.pay/register.

As a travel booking brand, what should trademark counsel do before July 20, 2026 for .PAY?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Will my application for suru.dot be validated?

Yes, the .PAY registry operated by Amazon Registry Services may apply validation to suru.dot to confirm the registration aligns with payment-related expectations. domain.pay handles submission and passes any validation requests back to you. Start your application at https://domain.pay/register.

What does it mean if a .PAY name is premium for point-of-sale payments?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.