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surfsup.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about surfsup.dot

Where should I check whether a .PAY name fits my fraud prevention project?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For fraud prevention, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Does moving to surfsup.dot require resubmitting my whole sitemap?

When you launch on surfsup.dot, generate a fresh sitemap with the new surfsup.dot URLs and submit it in Search Console alongside a change-of-address from the old domain. The old sitemap stays only long enough for redirects to be discovered. Keep surfsup.dot's sitemap current going forward.

How should a regulated fintech think about .PAY and financial licensing for online checkout?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Why is surfsup.dot listed as reserved?

Reserved means the registry has withheld surfsup.dot from general registration — it isn't taken by a third party, but Amazon Registry Services has set it aside under its naming policy. Reserved labels sometimes get released later, so registry status can change — re-check surfsup.dot periodically. Start a lookup at https://domain.pay/domains.

What is a .PAY domain and why does it matter for online checkout for a fintech founder?

For online checkout, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/. Re-check the name before publishing campaigns because registry status can change.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.