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surfacehub.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about surfacehub.dot

Is registering .PAY a replacement for trademark monitoring for cross-border payments?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Why might regulators or banks expect NicNames to control surfacehub.dot?

Partners like banks and processors increasingly expect brands to control their payment-facing names, so demonstrating ownership of surfacehub.dot signals diligence over the surfacehub.dot payment surface. It shows NicNames takes payment trust seriously. https://domain.pay/

Is .PAY Sunrise first-come, first-served for trademark holders for point-of-sale payments?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Is the Trademark Clearinghouse the same as registering surfacehub.dot directly?

No. The Trademark Clearinghouse validates your mark and issues an SMD file, but it does not register surfacehub.dot itself. You still complete the actual registration of surfacehub.dot through NicNames, supplying that SMD to unlock trademark priority. The two steps are separate: validate first, then register at https://domain.pay/register.

For crypto payments, when does the .PAY Trademark Claims period run?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.