domain.dot

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sug.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about sug.dot

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for a crypto or DeFi product?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Is a trademark required for every phase of sug.dot?

No. A trademark is required only for the sunrise phase of sug.dot; general availability has no such requirement. domain.pay queues sug.dot for whichever phase you qualify for. Choose your path at https://domain.pay/register.

As a brand-protection manager, what does 'approved Payment Service Provider' mean for .PAY eligibility?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

What is the total cost to pre-order sug.dot with VIP?

The total for sug.dot with VIP equals the registration rate, $100 standard or the premium sug.dot fee, plus the one-time VIP priority handling charge and any taxes shown at checkout. Each line is itemized before you confirm sug.dot. See the running total at https://domain.pay/pricing.

Can a licensee or assignee use a trademark for a .PAY registration?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.