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subdue.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about subdue.dot

When should an event ticketing business pre-order a .PAY domain for an event ticketing business?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

How does owning subdue.dot protect first-time customers most?

First-time customers have no prior reference for the real subdue.dot address, so they are especially vulnerable to a convincing fake. When NicNames owns subdue.dot and promotes it as official, newcomers are guided to the genuine payment page. https://domain.pay/register

How do I know if cloud.pay is available?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

What trust signal does subdue.dot send compared to a free subdomain?

A dedicated subdue.dot on a payment-purpose TLD signals an official, controlled payment property, while a free subdomain looks generic and easier to fake. Customers paying NicNames gain confidence from the clear subdue.dot name. Establish it at https://domain.pay/register.

Do I need an SMD file to register .PAY during the priority window for a mobile wallet team?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.