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storefront.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about storefront.dot

Does .PAY require payment-related use after registration for online checkout?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Are there eligibility differences for premium storefront.dot names?

Premium storefront.dot names follow the same .PAY eligibility and validation expectations as standard names; the difference is usually pricing rather than who may register. The registry's payment-related focus still applies. domain.pay shows premium status and pricing at https://domain.pay/pricing.

What are the current .PAY launch dates in 2026 and 2027 for payroll disbursements?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

Does NicNames charge extra to process my SMD for storefront.dot?

NicNames processes your SMD as part of the trademark-priority registration for storefront.dot under its published pricing; the standard pre-order alternative is listed at $100. Always confirm current figures rather than assuming a separate SMD fee. The pricing page has the authoritative numbers for storefront.dot. See https://domain.pay/pricing.

Why are payment brands talking about .PAY as a startup for payroll disbursements?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For payroll disbursements, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.