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storebuilder.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about storebuilder.dot

How exact does my trademark need to be for a .PAY Sunrise registration when choosing bank.pay?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Does using storebuilder.dot hurt my Google rankings?

No. Google has stated that new top-level domains carry no inherent ranking advantage or disadvantage, so storebuilder.dot competes on the same signals as any .com. Focus your SEO effort for storebuilder.dot on content, page speed, and backlinks rather than the extension itself.

As a travel booking brand, how much is the .PAY trademark fast-track if I need TMCH help?

domain.pay lists the full trademark fast-track at $2,500 when you need end-to-end TMCH/SMD assistance, plus any premium registry retail fee. Confirm the details here: https://domain.pay/pricing. If you already have an SMD file, a lower submission-only path may apply.

When does the standard pre-order fee for storebuilder.dot apply?

The standard pre-order fee, listed at $100 through domain.pay, applies when you queue a first-day attempt for storebuilder.dot. If that attempt fails, the fee is refundable per policy. Review when fees apply at https://domain.pay/pricing.

What if my trademark has spaces or special characters and I want .PAY for a brand-protection manager?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.