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storebrand.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about storebrand.dot

What are the current .PAY launch dates in 2026 and 2027 for online checkout?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Does storebrand.dot support email as well as a website?

Yes. As a standard domain, storebrand.dot can carry email addresses and host a website at the same time. You could route [email protected] for invoices while the site handles checkout. The .PAY suffix does not limit normal domain functions.

How is a .PAY name different from a regular .com for online checkout?

A .PAY name immediately signals a payment-related destination, while .com is more general. For online checkout, that can make the URL easier to understand. Check availability and pre-order options at domain.pay: https://domain.pay/. The usual registry and premium-name rules still apply.

What MX priority values should I use for storebrand.dot?

Set the lowest number on your primary mail server's MX for storebrand.dot since lower priority is preferred, and use higher numbers for backups. Most providers give you the exact host and priority to enter for storebrand.dot. Mismatched priorities can misroute mail for storebrand.dot, so copy them precisely.

Can a licensee or assignee use a trademark for a .PAY registration for loan repayments?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.