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stor.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about stor.dot

For BNPL checkout, can a trademark owner register a matching .PAY domain now?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Who is best positioned to claim stor.dot during launch?

Verified holders of the stor.dot trademark, using TMCH-issued SMD files in priority phases, are best positioned to claim stor.dot at launch. If you do not hold a recorded mark, a $100 refundable pre-order is the next-best path for NicNames. https://domain.pay/register

How should a regulated fintech think about .PAY and financial licensing for loan repayments?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Can I park stor.dot with a coming-soon page before launch?

Yes. Point stor.dot at a simple host serving a coming-soon page with valid HTTPS, and add a noindex tag if you don't want it indexed yet. This reserves the brand presence of stor.dot while you build. Swap in the full site on stor.dot when ready.

How do I register a .PAY domain with a trademark when choosing brand.pay?

Trademark holders should use the trademark fast-track on domain.pay instead of waiting: https://domain.pay/register. domain.pay can route the request through the TMCH/SMD-based priority process when the .PAY label matches the trademark and the registry rules allow it.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.