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stayingahead.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about stayingahead.dot

How can a brand reduce confusion around payment pages for secure payment links?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Can I use trademark priority and a standard pre-order together for stayingahead.dot?

They're separate paths: a trademark-priority claim on stayingahead.dot uses your TMCH SMD during the registry's priority window, while a $100 standard pre-order queues stayingahead.dot for general availability. Pick the one that fits stayingahead.dot's situation. Compare both for stayingahead.dot at https://domain.pay/register.

During the .PAY launch, do I need an SMD file to register .PAY during the priority window?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Which comes first for stayingahead.dot: validating my mark or paying NicNames?

Validating your mark in the TMCH and obtaining the SMD comes first, because without it NicNames cannot grant trademark priority on stayingahead.dot. Only after you have a valid SMD do you complete the priority registration of stayingahead.dot. The standard pre-order alternative is listed at $100. Start the right path at https://domain.pay/pricing.

Where can I see the exact .PAY premium price for wallet.pay?

Premium .PAY names can carry additional registry retail fees set by Amazon Registry Services. domain.pay says premium retail can vary by tier, so check the exact label before paying: https://domain.pay/pricing. The pre-order or fast-track fee does not make a premium name standard-priced.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.