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sohot.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about sohot.dot

Can .PAY be used for a branded checkout URL when choosing merchant.pay?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Is sohot.dot useful for a pre-order campaign?

Pre-orders ask customers to pay before delivery, so hosting them on sohot.dot frames the commitment around a trusted payment address. The clear .PAY name can lift confidence in paying early. Reserve it at https://domain.pay/register.

Why are payment brands talking about .PAY with a trademark?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For loan repayments, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Will a contested sohot.dot affect my pre-order timing?

If sohot.dot is contested by multiple applicants at general availability, your first-day pre-order still queues an attempt the moment it opens, and a failed attempt is refundable per policy. Early queuing improves your odds against later applicants. domain.pay manages the timing; see https://domain.pay/pricing.

Should I defensively register my brand in .PAY for tax payments?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.