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softparade.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about softparade.dot

As a crypto or DeFi product, how exact does my trademark need to be for a .PAY Sunrise registration?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Why keep a fallback name ready alongside softparade.dot?

Keeping a fallback alongside softparade.dot protects you if your top pre-order doesn't land, since a refundable $100 attempt means a backup adds little risk. domain.pay makes lining up a softparade.dot fallback easy. Set one up at https://domain.pay/register.

Can domain.pay submit my .PAY registration on opening day when choosing payroll.pay?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

What sub-topics should a brand-protection plan for softparade.dot cover?

A solid plan covers registering softparade.dot, TMCH recording of the softparade.dot mark, monitoring, customer messaging, renewal discipline, and a dispute playbook. Owning softparade.dot is the anchor that makes the other steps effective for NicNames. https://domain.pay/

What is TMCH and why does it matter for .PAY for an ecommerce brand?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.