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softballs.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

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Frequently asked questions about softballs.dot

How should a regulated fintech think about .PAY and financial licensing?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

What is the benefit of registering softballs.dot over a longer .com phrase?

softballs.dot keeps your address short and ties softballs.dot to the payments-focused .PAY namespace, which can be clearer than a long .com phrase for a fintech audience. .PAY is operated by Amazon Registry Services. Reserve the concise softballs.dot at https://domain.pay/register.

Is .PAY Sunrise first-come, first-served for trademark holders for an ecommerce brand?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Why is a dedicated payment domain like softballs.dot useful?

A dedicated domain like softballs.dot separates your payment flow from the rest of your site, giving customers one obvious place to transact. It keeps the URL short and on-brand as softballs.dot. That focus can reduce confusion at the moment of payment.

Would trust.pay work as a payment brand for BNPL checkout?

trust.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.