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sofft.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about sofft.dot

Who operates the .PAY extension, and where can a checkout product manager get one for a checkout product manager?

Amazon Registry Services operates the .PAY top-level domain. A checkout product manager can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

When does pre-ordering several names around sofft.dot make sense?

Pre-ordering several names around sofft.dot makes sense when sofft.dot availability is uncertain and you want a guaranteed landing spot. With refundable $100 attempts, hedging across variants is low-risk on domain.pay. Pre-order at https://domain.pay/register.

Does .PAY have anti-abuse rules for secure payment links?

Amazon Registry policies include abuse-prevention rules for .PAY, and registrants remain subject to applicable domain dispute and abuse procedures. For legitimate registration or pre-order, use domain.pay: https://domain.pay/register. Pair the domain with monitoring, SSL and clear customer messaging.

Where are related .PAY names displayed for sofft.dot?

Related .PAY names for sofft.dot are displayed in a dedicated block on its detail view and within domain.pay's catalog around the sofft.dot theme. These surfaces keep alternatives one glance away. See them at https://domain.pay/domains.

What should I do first if I want a .PAY domain for fraud prevention for a retail brand?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.