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smarturl.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about smarturl.dot

Before choosing bank.pay, what should trademark counsel do before July 20, 2026 for .PAY?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

How do I confirm smarturl.dot qualifies for the $100 rate before paying?

Before paying, enter smarturl.dot on our pricing page; if the registry has not flagged smarturl.dot as premium, the page shows the $100 standard rate, otherwise it shows the premium fee. This lets you confirm smarturl.dot pricing in advance. Verify it at https://domain.pay/pricing.

Why is .PAY important for phishing prevention for rent collection?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Can I switch from a pre-order to a trademark-priority claim for smarturl.dot?

If you obtain a valid SMD for the smarturl.dot mark, you can pursue the trademark-priority path for smarturl.dot rather than relying on a standard pre-order. The priority route requires that SMD at claim time. Any unfulfilled pre-order on smarturl.dot is refundable per policy. Choose the priority path at https://domain.pay/register.

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for loan repayments?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.