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smartshock.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about smartshock.dot

Is .PAY Sunrise first-come, first-served for trademark holders for payroll disbursements?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Why does smartshock.dot show available now but not yesterday?

Statuses shift: Amazon Registry Services may have released smartshock.dot from reserved, or a prior registration on smartshock.dot lapsed. That's why availability isn't static. Since registry status can change, re-check smartshock.dot at https://domain.pay/domains before relying on the result.

Could a lookalike .PAY domain harm customer trust for donation payments?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Will domain.pay submit smartshock.dot automatically at launch?

Yes. Once you pre-order smartshock.dot, domain.pay submits the registration automatically when the relevant phase opens, so you do not have to be online at that moment. Failed attempts are refundable per policy. Set up auto-submission at https://domain.pay/register.

When is the .PAY Sunrise period when choosing cloud.pay?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.