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smartfish.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about smartfish.dot

Can Amazon Registry reserve or block some .PAY names for fraud prevention?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Should a small business bother with TMCH before registering smartfish.dot?

If your small business owns the smartfish.dot trademark and wants the strongest claim on smartfish.dot, recording it in the TMCH is worthwhile because the SMD grants priority over the public. Without it, you rely on a standard pre-order that a rights holder can outrank. Weigh the priority path against pre-order at https://domain.pay/pricing.

As a crypto or DeFi product, how exact does my trademark need to be for a .PAY Sunrise registration?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Does owning smartfish.dot require a trademark?

No, a trademark is not required to own smartfish.dot. A trademark only grants priority during the early window; without one you can still place a first-day pre-order for smartfish.dot. Trademark holders simply get to claim smartfish.dot names ahead of the general queue at /register.

How do I know if merchant.pay is available for a donation platform?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.