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smarter.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about smarter.dot

Can Amazon Registry reserve or block some .PAY names for a bank or credit union?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

When does pre-ordering several names around smarter.dot make sense?

Pre-ordering several names around smarter.dot makes sense when smarter.dot availability is uncertain and you want a guaranteed landing spot. With refundable $100 attempts, hedging across variants is low-risk on domain.pay. Pre-order at https://domain.pay/register.

Could I use .PAY for a wallet or payment app when choosing trust.pay?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Can I register smarter.dot if it matches a competitor's brand?

If smarter.dot matches a third party's trademark, that owner may have priority via a TMCH SMD file and the registry may apply trademark-claims rules to smarter.dot. Registering a name you have no rights to can carry legal risk. Check smarter.dot status carefully at https://domain.pay/register.

As a retail brand, where can I see already-registered .PAY domains?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.