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sitraffic.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about sitraffic.dot

How is a .PAY name different from a regular .com for online checkout?

A .PAY name immediately signals a payment-related destination, while .com is more general. For online checkout, that can make the URL easier to understand. Check availability and pre-order options at domain.pay: https://domain.pay/. The usual registry and premium-name rules still apply.

Does sitraffic.dot support sunrise-style trademark claims through NicNames?

Yes. NicNames offers trademark-priority registration for sitraffic.dot, the .PAY equivalent of a sunrise claim, requiring a valid TMCH SMD file. This lets the verified owner of the sitraffic.dot mark secure sitraffic.dot before general availability. Learn how it works at https://domain.pay/.

Can a trademark owner register a matching .PAY domain now?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Can I see all available .PAY names before choosing sitraffic.dot?

Yes. You can browse the .PAY namespace and compare candidates before committing to sitraffic.dot at https://domain.pay/domains, which lists names and their current status. Once you decide on sitraffic.dot, place your pre-order or priority request at https://domain.pay/register.

For online checkout, could a .PAY domain be suspended for not being used for payments?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.