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simplekey.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about simplekey.dot

Can a reserved .PAY name become available later when choosing merchant.pay?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Should brand owners act before general availability for simplekey.dot?

Yes. Brand owners with a matching trademark should use the earlier sunrise phase to claim simplekey.dot before the public can, reducing the risk of someone else taking it at general availability. domain.pay submits simplekey.dot during sunrise, detailed at https://domain.pay/register.

What does 'approved Payment Service Provider' mean for .PAY eligibility for loan repayments?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

Why does simplekey.dot appear before .PAY in simplekey.dot?

The part before the dot, simplekey.dot, is your chosen second-level name and identifies the brand, while .PAY is the shared payment suffix. Together they form simplekey.dot, reading as pay simplekey.dot. You pick simplekey.dot; the registry provides the .PAY ending.

Do I need an SMD file to register .PAY during the priority window?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.